If your ecommerce solution is not set up to be search engine friendly and user friendly from the start, it is very difficult and costly to make changes later.
Search engine friendly ecommerce
Because online catalogues are database-driven, they create “dynamic” pages (usually with a string of numbers) that change frequently, making it complicated for search engines to follow and recognize what products you are selling. The result is either a small number of pages get indexed or a large number of pages are duplicated, which can hurt ranking.
Building search engine friendly estores involves creating static category and product pages and naming them to include your keywords.
The end result is you will catch more buyers, particularly buyers further in the buying stage.
User friendly ecommerce
We design and test our sites to be easy to:
- Navigate – Users always know where they are and how to get back to where they were. Pages load quickly. Technical jargon is avoided. No unnecessary plug-ins are required.
- Find products – Products have good descriptions. Prices are clear and accurate. Products are properly categorized. There are multiple ways to search. The search function works properly.
- Complete transactions – Credit cards are accepted. Payments are secure. Customer can review and change orders easily. Shipping options and charges are automatically calculated. The checkout process is smooth and free of bugs. Printer friendly invoices are available for every order. Confirmation emails are set up to be sent for each order.
- Build customer relationships – Our system remembers users' personal information and cart contents. Visitors can create an account or profile before or during checkout. (Billing and shipping forms are also set up so the can be auto-filled.)
- Provide feedback – Email support is available. Contact information is easy to find. Error messages enable feedback and direct users to similar products.
Admin friendly ecommerce
Our ecommerce shopping cart solutions use content management functionality to make it easy for you to maintain your system in-house.
- Access – Our web-based admin panel allows multiple users to make changes from any location.
- Reporting – Reports can be created, like sales by customer, product, territory or date range. Customized reports are also available.
- Maintenance – Easily add, modify or delete your product categories, subcategories, images and prices. Out-of-stock items can also be automatically flagged.
- Scalability – Our ecommerce system is flexible to meet your future demands.
Contact us today for an ecommerce design
quote.
